JULY

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After the ProSiebenSat.1 Group fully acquired the streaming platform Joyn as of October 31, 2022, putting it at the center of its entertainment activities, the Group is taking the next step in its realignment of the organization, particularly in the Entertainment segment: The aim is to achieve a more efficient structure, a competitive cost base, and processes clearly geared to digital transformation. This is a priority in order to continue investing consistently in the future of the Group, especially in content and digital offerings. On this basis, ProSiebenSat.1 aims to become the number one in the German-speaking entertainment market.

MARCH

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Group CEO Bert Habets has presented the sharpened strategic direction for ProSiebenSat.1. As part of the strategy update, ProSiebenSat.1 is focusing on the Entertainment business and expanding its digital business: The streaming platform Joyn will be the center of the digital entertainment presence in the future and will become the entertainment & lifestyle brand for the whole family in the German-speaking region. ProSiebenSat.1 is thus consistently putting viewers and users first so that they spend as much time as possible with the Group's offerings. With smart advertising technologies, the maximized viewing time is ultimately monetized profitably. At the same time, ProSiebenSat.1 will focus on cooperation with young digital companies in the German-speaking region in the Commerce & Ventures segment on the basis of its media-for-equity/-revenue model, while the focus in the Dating & Video segment will be on the operating business.

In this way, the Group intends to strengthen its leading position in the German-speaking entertainment market and achieve our medium-term revenue growth target of 4 to 5% on average per year.